Woolworths beats Checkers, Pick n Pay, and Spar

Press Pulse’s new online media sentiment report revealed that Woolworths outperformed Shoprite, Checkers, Pick n Pay, and Spar.

Press Pulse, backed by Broad Media, developed an artificial intelligence (AI) sentiment-measuring system for online media reports.

The system focuses on South African business reporting from top-tier publications and measures companies’ success in achieving positive exposure.

The sentiment ranking is based on the number of positive, neutral, or negative articles and the reach and influence of the publication where they are published.

Simply put, the more positive articles a company receives, the better its sentiment ranking. The inverse also holds.

Online media in South Africa is highly influential, which is why companies invest heavily in public relations and content marketing to get positive exposure.

However, before Press Pulse’s new sentiment system, it was difficult for companies to track their performance accurately.

The good news is that new advances in artificial intelligence have made it possible to objectively measure media sentiment.

The system uses sophisticated natural language processing and deep learning for accurate sentiment detection.

Press Pulse makes it easy for companies to track their online media sentiment and gain insight into how they can improve.

The Press Pulse reports provide companies with clear insights into where they perform well, where they fail, and the sentiment trends in the market.

It also helps companies to benchmark their performance against their peers and track their sentiment over time.

Sentiment analysis for South African retail companies

Press Pulse’s sentiment analysis of South African retail brands over the last 30 days revealed that Woolworths has had a significant lead over its competitors.

Woolworths’s sentiment score is 27, well ahead of Makro, Shoprite, Spar, Checkers, and Pick n Pay.

Makro was the only company which did not receive any negative reports. However, its lower number of positive reports means it ranked below Woolworths.

The table and chart below provide an overview of the online media sentiment for South Africa’s top online retailers.