Huge new shopping mall with a Pick n Pay, Shoprite, and Edgars opens in South Africa’s richest city

Fleurhof Mall, a new 19,561 m² retail centre in Johannesburg, has opened with major national retailers such as Pick n Pay, Shoprite, and Edgars.

The retail centre was developed jointly by Abcon Developments and Masingita Property Investment Holdings (Masingita).

Fleurhof Mall is anchored by Pick n Pay, Shoprite, and Edgars, alongside a wider mix of national retailers such as Dischem and Clicks. It also offers banks and a variety of fashion retailers, restaurants, and services.

The centre sits on Fleurhof Drive, the commuter route completed in 2017 that links Soweto directly to Florida, Roodepoort, and the wider West Rand.

It is designed to serve as a primary catchment area of Fleurhof, Robertville, and Meadowlands, with a secondary market extending into Florida North, eastern Robertville, and Roodepoort North.

“This mall offers convenience and access for a market that has been underserved for a decade and is finally getting the infrastructure it should have had years ago,” Abcon Developments Managing Director Bryce O’Donnell said.

Beyond the national anchors, the centre has been built to function as a daily-use precinct rather than a destination reserved for the weekend shop.

For a community of this scale, the mall is intended to double as a platform for local entrepreneurs to reach a much larger customer base than a stand-alone storefront could.

O’Donnell stressed that a mall like this only means something if it changes how people move through their day.

“If a mother can do her shopping, bank, and pick up school shoes in one stop instead of three taxi rides, that is the real win,” he said.

“We have also been deliberate about making room for smaller, local businesses inside the centre, not just the big national names, because a healthy precinct needs both.”

A major milestone

As the direct economic corridor between Soweto and the West Rand, Fleurhof Mall plays an important role in the region, said Dr Mike Nkuna, Founder and Chairman of the Masingita Group of Companies.

The retail centre gives residents and small businesses on both sides of the city the opportunity to grow together.

“After 43 years of rural and township development, Fleurhof Mall marks another fulfilled commitment. We are shaping our communities into the urban promise of prosperity,” Nkuna said.

For Abcon, Fleurhof Mall adds to a broader portfolio of developments across Gauteng spanning retail, office, and large-scale mixed-use precincts.

This includes Sandton Gate Central in Johannesburg, Loftus Park in Pretoria, Leaping Frog Retail Centre in Fourways, and Hertford Office Park in Midrand.

Fleurhof Mall will add to Masingita’s existing retail portfolio that spans 230,000 m² across Gauteng, Limpopo, and Mpumalanga.

This includes Masingita Mall, Makhado Crossing, Boitumelo Junction, Mphephu Plaza, Zebediela Plaza, and Stimela Crossing.

Fleurhof Mall is now open to the public, with 53 stores already trading and further tenants completing their fit-outs and opening their doors over the coming weeks.

Fleurhof Mall