Build a strong marketing strategy for 2027 with Daily Investor
As your business approaches the end of 2026, it is important to begin preparing for your 2027 marketing plan.
By planning out your marketing strategy ahead of time, you will ensure it is comprehensive, structured, and impactful.
A critical part of this planning process is identifying the best places to run your advertising.
“You need to choose platforms that provide excellent reach, a targeted audience, and a proven track record of success,” said Kevin Lancaster, Chief Commercial Officer at Broad Media.
“Advertising on Daily Investor fits all three of these criteria.”
Advertising on Daily Investor
Daily Investor has established itself as South Africa’s premier financial and investing news website, and is read by 2.5 million South Africans every month.
These readers are the decision-makers in their homes and businesses, and include:
- 1.2 million South African investors and high-income earners.
- 572,000 readers who trade shares using an online platform.
- 702,000 readers who have an investment or retirement fund with a fund manager.
Furthermore, 240,000 Daily Investor readers earn over R1 million per year – a testament to the highly targeted audience you can reach on Daily Investor.
The benefit of this audience is increased when you consider that digital marketing is one of the best ways to reach South Africans.
Research by Broad Media found that 77% of respondents favoured online articles and reviews for information, while 49% trusted YouTube videos and Google search ads.
Additionally, 46% trusted email newsletters and 42% trusted social media adverts.
These numbers were higher than traditional marketing categories – and when you advertise on Daily Investor, you are using the best forms of marketing on the best website to do it.
Advertise on Daily Investor
Daily Investor’s marketing team is ready to help you plan your 2027 marketing strategy.
“Our team will help you determine the best way to build your marketing strategy on our website, taking into account your goals and budget,” said Lancaster.
“We are committed to your marketing success in 2027.”
Don’t leave it too late – prepare your marketing strategy ahead of time by working with Daily Investor.
