Why investors love EasyEquities and its Tax-Free Savings Account services
EasyEquities is South Africa’s most popular online investment platform, offering easy access to the assets favoured by South African investors.
This is according to Daily Investor’s 2026 South African Investor and Banking report, which surveyed South African retail and institutional investors and found that the largest majority preferred EasyEquities for their investments.
The report revealed that EasyEquities scored the title of ‘most popular investment platform’ by a significant margin.
39% of respondents preferred EasyEquities, while second and third place received just 15% and 13% of the votes, respectively.
One of the key reasons for EasyEquities’ victory is its service offering and the ease with which new and seasoned investors can engage with its platform – including seamless access to is Tax-Free Savings Accounts (TFSAs).
TFSA accounts are among the most efficient long-term investment vehicles available to South Africans, allowing investors to avoid paying tax on the profit, dividends, or interest they earn on their investment.
The 2026 South African Investor and Banking report found that TFSAs are extremely popular among South African investors, with more than half of respondents reporting they have one.
EasyEquities understands the importance of TFSAs to South African investors and has refined its offering to make access as easy as possible.
EasyEquities’ TFSA
EasyEquities’ website, blog and Help Centre provide everything an investor needs to know about Tax-Free Savings Accounts, making the platform an ideal choice for new entrants to the market who are unsure how it works.
Notably, EasyEquities doesn’t require investors to open a TFSA account; instead, all EasyEquities investors automatically get a TFSA when signing up – they just need to start investing in it.
- EasyEquities’ TFSAs provide investors with access to several building blocks they can use to construct their portfolio, including ETFs, Unit Trusts, Government Bonds, and Bundles.
- ETFs provide low-cost access to local and global markets, while Government Bonds are a reliable choice that provides guaranteed, regular income.
- Unit Trusts can be a great option for investors who would prefer a professional to oversee their money and decide where to invest, while TFSA Bundles also offer a diversified managed solution.
- Actively Managed ETFs are also an increasingly popular investment choice for TFSA investors who want to build a diverse portfolio without extensive research or prior knowledge of market factors.
EasyEquities’ streamlined approach to TFSAs and securing a range of investments for its users has ensured its dominance in the online investing space, giving South African investors a great opportunity to grow their portfolio, tax free.
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