Auto&General – Setting the benchmark for customer-centric short-term insurance in South Africa
Auto&General is the short-term insurance company that South Africans trust the most to deliver consistent, customer-centric experiences.
This recognition comes from the 2025 Customer Experience (CE) Index, an extensive national study led by University of Pretoria Professor Adré Schreuder.
The research incorporated feedback from 6,384 South Africans and assessed how they perceive their insurers across multiple touchpoints.
It measured factors such as expectations, overall experience, perceived value, satisfaction, loyalty, and the effectiveness of complaint resolution.
Auto&General achieved a score of 73.7, compared to the industry average of 69.5.
Schreuder highlighted that a performance gap of this scale above the industry norm is seldom seen.
Auto&General’s disciplined customer focus
Auto&General has built a strong reputation over many years as a customer-focused leader in South Africa’s insurance sector.
Its customer-centric philosophy shapes operational strategy and day-to-day engagement, ensuring a consistently high-quality experience for policyholders.
The company actively invests in refining every stage of the customer journey, positioning service excellence as a key differentiator in a competitive market.
Technology upgrades form part of this strategy, with new systems introduced when they deliver clear and measurable value to clients.
Choose Auto&General
Choosing Auto&General means partnering with an insurer that places customer experience at the centre of its business.
The latest CE Index results confirm this standing and strengthen the case for South Africans seeking a dependable short-term insurance provider.
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