Ninety One easily beats Stanlib, Alexforbes, Coronation, and Allan Gray

Ninety One is miles ahead of its competition when it comes to share of voice and positive coverage in key South African media publications.

This was the finding of Press Pulse’s latest online media sentiment ranking.

The media sentiment ranking is produced by Press Pulse, which uses an artificial intelligence (AI) sentiment-measuring system for online media reports in the country.

With a focus on South African business reporting from top-tier media publications, it measures companies’ success in achieving positive exposure.

The ranking showed that Ninety One has a much better media strategy than its competitors, enabling it to achieve more frequent positive exposure in large online news publications.

Ninety One is on top

Ninety One – which is South Africa’s largest asset manager by AUM – received several times more positive exposure than its competitors.

It achieved a sentiment score of 35.38. By comparison, Allan Gray, Alexforbes, and Stanlib all scored below 9.

Coronation came in last place among the large asset managers, with a sentiment score of -0.96.

In simple terms, this means that Ninety One has the largest positive share of voice in influential South African news publications.

The table below shows the results of the latest Press Pulse ranking of South Africa’s large asset managers.

Sentiment matters

Positive media sentiment is extremely important for asset management companies, as it allows them to build trust with both existing and potential clients.

If an asset manager has a large, positive share of voice in the media space, existing clients feel confident they have put their money in the right place.

It also makes it a lot easier to attract new clients, as they will see the asset manager in a positive light and trust them with their investments.

This is why asset management companies spend a lot of time and money developing powerful media strategies, using a combination of paid-media, advertorials, press releases, thought leadership content, and executive interviews to deliver their message.

By doing so, they ensure they position themselves as a market leader in South Africa.