Death knell for Showmax in South Africa

Showmax has sent a notification to customers informing them that, from the start of April 2026, they will no longer be able to renew their subscriptions, with the platform set to shut down for good at the end of that month.

This comes after Showmax-owner MultiChoice announced that the streaming platform would be shut down following a comprehensive review of its activities.

MultiChoice was acquired by French media giant CANAL+ in 2025, with the company now eyeing its own streaming platform.

In an email sent to customers on Thursday, 19 March, Showmax said it is “starting a new chapter”, adding that some of its original shows will soon be available on DStv Stream. 

“Even better, they’ll be joining a bigger world of entertainment, all in one place,” the company said.

“Over the next few months, we’ll be saying goodbye to the standalone Showmax service as we bring the best of Showmax Originals and more onto DStv Stream.”

It noted that 31 March 2026 will be the last day for customers to renew their Showmax subscriptions or redeem vouchers.

Starting 1 April 2026, new subscriptions and renewals will no longer be available.

For current subscribers, Showmax said they can keep using the platform until their subscriptions end or until the end of April 2026.

“We’ll soon share how you can keep enjoying Showmax Originals and more on DStv Stream… So, ‘be on the lookout’,” the company said.

“But for now, just sit back, relax, and keep the binge going. Thanks for being part of the Showmax story. We can’t wait to welcome you to its new home.”

This comes after MultiChoice announced at the start of March that the substantial annual losses experienced by the Showmax business have proved unsustainable.

Therefore, it said the streaming platform would be shut down, adding that the decision was made by the Showmax Board of Directors.

“The decision to phase out Showmax reflects our focus on building a sustainable, competitive business for the long term in an increasingly demanding global streaming environment,” the company said.

“This evolution is also consistent with the ambition of MultiChoice, a CANAL+ Company, to deploy its in-house large-scale streaming platform capable of meeting the expectations of African and international consumers.”

“CANAL+ will continue to invest in premium content for MultiChoice subscribers, technological innovation and strategic partnerships to consolidate its leadership in the African entertainment market.”