New Pick n Pay Smart Shopper PRO gives customers unlimited free deliveries and cash-back on petrol for R99 per month

Pick n Pay has launched Smart Shopper PRO, which is a new subscription tier of its existing loyalty programme that closely mimics Checkers’ Xtra Savings Plus service.

At a price of R99 per month, Smart Shopper PRO members get unlimited free asap! deliveries on grocery and clothing orders over R350. 

For context, customers ordering groceries online weekly, four deliveries a month, would be worth R148 in delivery fees. 

They also get triple Smart Shopper points on fresh groceries, bakery, butchery, and dairy products bought on asap! or in-store. 

This service does come with additional benefits thanks to Pick n Pay’s rewards partners, such as bp. 

Smart Shopper PRO subscribers will also get double the points on bp fuel purchases. 

This new subscription offering comes after Pick n Pay revealed it has cut its loss by 88.23% to R38 million in its interim results. 

These improvements were driven by a recovery in the core Pick n Pay supermarkets division, along with a strong contribution from Boxer.

The Pick n Pay Supermarkets segment – the target of the retailer’s turnaround plan – saw a marginal dip in turnover to R36.37 billion.

However, this division’s trading loss narrowed by 16.9% to R516 million. It posted a trading loss after lease interest of R1.08 billion.

This meant Boxer, which saw its turnover grow by 6.3% and its trading profit up 8.1% to R1.01 billion, effectively absorbed the losses of Pick n Pay’s core segment.

Another standout performer in Pick n Pay’s results was its Online segment, which grew by 35.4%.

Pick n Pay attributed the flat turnover growth in its core supermarkets division to the impact of its store estate reset plan.

This plan, which has been concluded, saw Pick n Pay close 19 stores over the past year, bringing this segment’s footprint down to 520 stores.

These results also revealed that, over the past year, Pick n Pay’s company-owned supermarkets and hypermarkets increased by 2 stores, to 313.

In contrast, its franchise supermarkets declined by 21, to 207. “Pick n Pay continues to optimise the store estate on an ongoing basis,” the retailer said.