6 million burgers and R600 million in one year

Pick n Pay and FNB said their partnership has been highly successful since the retailer became the bank’s primary retail partner in April 2025.

In just the past year, the companies have returned more than R600 million in value to customers, sold 6.2 million burgers through the Burger Friday promotion and issued R45 million worth of Pick n Pay vouchers.

FNB’s partnership with Pick n Pay technically began in November 2024, with some early, limited initiatives. 

In April 2025, Pick n Pay became FNB’s primary retail partner, taking the relationship even further.

Now, one year after its inception, the companies said FNB eBucks and Pick n Pay’s partnership has delivered on its ambition to make banking as accessible and intuitive as everyday essentials. 

“Since April last year, more than R600 million in rewards have been unlocked for customers, while banking access has been extended through 31 in-store kiosks and pop-up presence in 200+ stores every Friday,” the companies said in a media statement.

“The partnership reflects a broader shift in how South Africans are experiencing banking, as financial services and rewards increasingly become embedded into trusted retail environments to deliver real‑world value where people live, shop and manage their money.”

The companies explained that, by integrating banking services into Pick n Pay’s physical stores and digital platforms, customers can access FNB’s offerings in places they already frequent for essential needs.

This better enables customers to manage their money, access banking services, and unlock savings. 

“This partnership improves access, reduces friction and delivers value in the moments that matter most to South African households,” they said.

“From the outset, this partnership was about reimagining how banking can support people in their day-to-day lives, especially at a time when many households need it most,” FNB CEO Lytania Johnson said. 

“By showing up in spaces customers already trust, we’re able to remove barriers and unlock practical value.” 

FNB and Pick n Pay said they plan to scale this physical reach in the coming months.

Partnership milestones

“This partnership with FNB and our various initiatives has been a game-changer for customer rewards, building on the strong base of Smart Shopper and boosting savings even further through eBucks,” Pick n Pay CEO Sean Summers said. 

“In a tough cost-of-living environment, that combination of rewards on daily essentials makes a real difference to household budgets.”

Currently, the partnership enables qualifying FNB customers to get up to 30% back in eBucks on their Pick n Pay asap! purchases and up to 20% in store.

In March 2026, the partnership was extended to include up to 30% back in eBucks on PnP Clothing purchases through the asap! App.

Pick n Pay and FNB said their partnership has achieved the following milestones over the past year:

• “Burger Friday”, which allows FNB customers to purchase a bundle of four burgers for R50, has achieved 6.2 million burgers redeemed to date
• The 99c bread initiative, whereby FNB customers can buy a loaf of bread for 99 cents, has supported entry-level banking customers with R70 million issued in value
• PnP Vouchers to the value of over R45 million have been issued to FNB’s entry segment to support essential purchases of clothing and groceries

“The strength of this partnership lies in its ability to turn daily spend into real financial value,” eBucks CEO Pieter Woodhatch said. 

“As we continue to scale, our focus remains on deepening our impact, making eBucks rewards more relevant and more useful for customers to manage the cost of their daily living.”

“Through strong collaborations, eBucks continues to serve as a highly valuable currency with a spend-to-earn ratio of more than 91% in a month, highlighting its relevance, accessibility and aspirational value, helping South Africans earn more from every rand spent.”