How EasyEquities became South Africa’s favourite online investment platform
EasyEquities is South Africa’s most popular online investment platform, with many of the country’s most affluent investors choosing it to grow and protect their wealth.
This is according to Daily Investor’s 2026 South African Investor and Banking report, which surveyed South African investors and found that the largest proportion preferred EasyEquities.
The reason for this leading position is simple – EasyEquities makes it easy for South Africans to invest and manage their money themselves.
They can invest with simplicity, without minimum deposits, and at extremely low fees.
Asset options
South African investors love EasyEquities because it provides them with access to a wide range of assets, including stocks, ETFs, TFSAs, property, and crypto.
This variety allows investors to build well-balanced portfolios aligned with their personal goals, risk appetite, and investment strategies.
The report also found that both international and local shares were popular options, with investors believing that both assets provide good returns.
EasyEquities caters to both these investor types, ensuring its users can invest in whichever funds and assets they choose.
Security
Financial security was another major consideration for investors, as 39% of respondents indicated that knowing their money was secure was their primary concern when choosing an investment management company or asset manager.
Alongside security features such as two-factor authentication and robust data protection, EasyEquities uses nominee accounts for asset segregation.
This means that when a user makes a deposit on the EasyEquities platform, the funds are held by a separate entity called FWT Nominees.
FWT Nominees is a ring-fenced company whose sole purpose is to hold assets in its own name on behalf of EasyEquities’ clients.
Thanks to this, an investor’s assets aren’t held in a business account and are entirely secure.
This process is also overseen by Purple Group, the parent company of EasyEquities, which manages many other notable brands and financial institutions.
Investors who choose EasyEquities therefore benefit from Purple Group’s vast experience and reputation and can rest assured that their money is being looked after.
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