Smart Money – Tashas founder and CEO Natasha Sideris on building her iconic restaurant brand

In this Smart Money with Alishia Seckam interview, Natasha Sideris discusses how she turned Tashas into a multi-national restaurant brand.

Sideris is the founder and CEO of Tashas Group – one of South Africa’s most beloved restaurant brands.

Growing up, she was inspired by her father, who was also a restaurateur, and gained important knowledge about the business from a young age.

After studying Psychology at University, she realized that the food and hospitality industries were her true calling and began building her business.

She started with a single restaurant in 2005, and has since grown Tashas Group to have 45 locations in five different countries.

Sideris prides herself on being hands-on with all her restaurants, ensuring they live up to her high standards.

This is true not only of the Tashas restaurants, but also of Flamingo Room by Tashas, Avli by Tashas, Bungalo34, Le Parc by Tashas, Galaxy Bar, Perlage, and more.

The interview

In this Smart Money interview, Sideris unpacks her journey from a single restaurant, to running a multi-national restaurant brand.

She explains how she ensures all restaurants operating under the Tashas banner meet her high expectations.

Sideris also discusses why she decided to partner with Nic Charalambous to expand the Ouzeri concept, and explains how she chooses partners more generally.

She concludes the discussion by unpacking the latest industry trends and her plans for the group moving forward.

Watch the full interview with Natasha Sideris, below.