Most popular online share trading platform in South Africa
The 2025 South African Investor and Banking Report showed that EasyEquities is the most popular online share trading platform, followed by Standard Bank and FNB.
The 2025 South African Investor and Banking Report is based on survey responses from South African retail and institutional investors.
The survey was conducted in April 2025 and received responses from 2,104 South African investors.
Many respondents were high-income earners and high-net-worth individuals, and 20% were institutional investors or worked for asset managers.
As part of the survey, respondents were asked which online share trading platform they use for their investments.
EasyEquities remained the market leader in the online trading space, with 40% of survey respondents using the platform to trade shares.
Its dominance is partly due to its strong partnerships with large institutions, including Capitec Bank, Telkom, and Discovery Bank.
These partnerships continue to drive adoption of its platform, giving more people easy access to online trading.
EasyEquities’ biggest selling point is its patented fractional share rights (FSR) model, which allows investors to buy and sell small portions of equities traded on stock exchanges.
While EasyEquities remains South Africa’s most popular online share trading platform, it now faces more competition.
Earlier this year, Standard Bank’s Shyft expanded its investing universe in March to include trading on the JSE alongside its global offering of equities.
Shyft’s expansion follows Investec’s opening of Clarity to the public in February, after it had been previously available only to the bank’s private banking clients.
Other banks like FNB, Absa, and Nedbank are also aggressively driving the adoption of their online share trading platforms.
The increased competition impacted EasyEquities’ market share, which has steadily declined over the last few years.
In 2022, 58% of South African investors used EasyEquities as their primary online investing platform. This figure dropped to 44% in 2023 and now stands at 40% in 2025.
However, this does not mean EasyEquities is not growing. In fact, the company has released its strongest results ever in 2025.
Easy Group, which houses EasyEquities, saw its revenue grow by 30.8% to R216 million in the six-month period.
Easy Group’s active retail clients rose by 8.2% to 1.02 million, while its client assets under management grew by 31.4% to R67.2 billion.
The chart below shows the preferred online share trading platforms among South African investors in 2025.
