EasyEquities-owner shoots the lights out

Purple Group, the company that owns the popular online trading platform Easy-Equities, reported strong results for the first half of its 2025 financial year, with earnings up over 200%.

Purple Group released its interim results for the six months through February 2025 on Wednesday, 9 April 2025.

The company reported that its revenue grew by 25.8% to R238 million, with its Easy Group segment delivering the lion’s share.

Easy Group, which houses EasyEquities, saw its revenue grow by 30.8% to R216 million in the six-month period.

Purple Group’s net asset value per share rose by 9% to 45.35 cents per share in the period.

The company’s basic and headline earnings per share increased 204.1% to 2.36 cents per share, more than its full-year earnings of 1.77 cents in the 2024 financial year.

The company attributed most of this growth to Easy Group’s standout performance. This segment saw its after-tax profit grow by 238.3% in the period.

Easy Group’s active retail clients rose by 8.2% to 1.02 million, while its client assets under management grew by 31.4% to R67.2 billion.

Retail inflows performed strongly in the period, increasing by 63.3% to R5.31 billion, with average inflow per client up 49% to R5,201.

Impressively, the company noted that Easy Group has increased its six-month revenue by R93 million over the last two years, while the six-month cost to serve has only increased by R22 million.

Purple Group said this demonstrates the scalability of this segment’s model and its improving margin quality.

“We’re hitting our stride. This isn’t just growth – it’s proof that our platform model scales with discipline and client-led intent,” CEO Charles Savage said. 

“While the macro environment is easing, ongoing uncertainty around global trade tactics – particularly from the US – continues to influence sentiment.” 

“What we’re seeing here isn’t a by-product of favourable conditions, but the outcome of deliberate decisions: to focus on value drivers, reduce friction, deepen engagement, and build for long-term resilience.”

He noted that client deposits are rising but are not yet back at peak levels, signalling that further upside remains as clarity returns to global markets. 

“We’re well-positioned to capture that momentum,” he said.

Purple Group did not declare an interim dividend.