Pick n Pay teams up with FNB for up to 30% savings

FNB and Pick n Pay announced a partnership to offer additional rewards to their joint customers, helping them save more on everyday essentials, groceries and clothing.

As of 1 November, qualifying FNB Private Banking eBucks customers can earn up to 30% of their spend back in eBucks when using Pick n Pay’s asap! on-demand delivery service, and up to 20% back from all items purchased at Pick n Pay in-store.

This includes FNB Private Clients and Private Wealth together with RMB Private Bank. FNB Easy customers also receive up to R100 vouchers to spend at Pick n Pay or Pick n Pay Clothing.

Clothing has been added as a new category, with customers on Aspire getting up to R150 back in eBucks and Premier through to Private Clients, Private Wealth and RMB Private Bank earning up to 20% back.

All FNB cardholders who are on eBucks are now able to spend their eBucks in a Pick n Pay store from 1 November 2024.

FNB Private Segment CEO Sizwe Nxedlana said FNB eBucks is set to launch several innovations in the coming months, marking significant milestones for both brands. 

“This partnership represents the next step in our ongoing journey to help South Africans get more value from their everyday spending,” he said.  

“Pick n Pay is an iconic South African brand, and we’re excited to be partnering with them to make life a little easier for our customers while supporting the growth strategy Pick n Pay has put in place.”

This comes off the back of the recent 99c bread rewards, whereby FNB eBucks and Pick n Pay partnered to offer qualifying FNB customers a loaf of bread every week for 99 cents through a voucher initiative at all stores nationwide. 

Pick n Pay CEO Sean Summers said this strategic partnership is a “game-changer” for both the retailer and its customers. 

“Joining forces with FNB – ranked as South Africa’s most valuable brand – is an absolute belief and confidence in our brand,” he said. 

“We know how important tangible rewards are as consumers come under financial pressure. We are already seeing strong redemption rates from the 99c bread promotion, and we’re thrilled to extend more rewards to eBucks’ six million active customer base.”

Nxedlana emphasised that the partnership builds on FNB eBucks’ focus on delivering diverse opportunities for its customers to earn rewards through a wide network of retail partners.

However, with Pick n Pay, the goal is to go further, offering even more valuable rewards and delivering savings on day-to-day essentials. 

“Whether buying groceries, liquor or clothing in-store or via asap! delivery service, the collaboration between FNB eBucks and Pick n Pay means that South Africans can now save even more and make their household budgets stretch further every month,” he said.

“Our partnership with Pick n Pay is part of our commitment to providing our customers with an integrated approach to managing their wealth.” 

“Through the rewards programme, we are empowering our customers to make informed financial decisions whilst maximising value in their daily lives.”

He explained that, when looking at average basket sizes of FNB customers, they found that those who earn between R750,000 and R1.4 million per annum spend 40% more on online grocery deliveries than in-store.

He said this was a key catalyst for offering the higher 30% back on asap! purchases as the bank realised how important convenience and time saving is for FNB customers, making it easier to save.

Summers added that this partnership will not impact Pik n Pay’s Smart Shopper rewards programme.

“Adding eBucks rewards for our customers demonstrates our dedicated focus on improving our offer for customers,” he said.

“We continue to see the valuable impact of eBucks in catering to the needs of our customers and enabling them to stretch their rands even further. This is also why limiting our offering to certain items was not an option for us,” Nxedlana said. 

“We cover the full basket, and this is a really big step for a free rewards program. Our reward programme has been designed to offer real help and has become an integral part of our customers’ monthly budgets as they supplement their household expenses, especially during these challenging economic times.”

This partnership between FNB eBucks and Pick n Pay marks the start of a new era in customer rewards, one focused on meeting South Africans’ evolving needs and offering real value to improve the lives of South Africans. Customers have the option to opt in to earn eBucks.