EasyEquities-owner hits its stride

Purple Group has built on the momentum of its 2025 financial year, with the first half of 2026 delivering strong results.

Purple Group owns Easy Group, which houses its highly successful EasyEquities trading platform.

On Wednesday, 8 April, Purple Group released its interim results for the six months ended 28 February 2026.

The company reported revenue growth of 8.8% to R258.49 million compared to the first half of 2025.

Its expenses rose by a moderate 0.5% to R161.13 million, allowing the group to report a profit of R58.26 million for the six-month period, a 34.8% increase.

Purple Group’s basic and headline earnings per share rose by 21% to 2.86 cents, while its net asset value increased by 14.9% to 52.10 cents per share.

The vast majority of Purple Group’s revenue and earnings are derived from Easy Group, which reported a stellar performance.

Easy Group recorded revenue of R256 million and a profit before tax of R90 million, marking an 18.5% and 66% increase, respectively.

Operationally, Easy Group saw its registered clients increase by 17% to reach 2.87 million, while its active clients grew by 21.9% to 1.24 million. 

Client assets rose by 41.2% to R94.9 billion, and Easy Group’s assets under management shot up by 22.8% to cross the R20 billion mark and reach R20.5 billion.

“The question coming into FY26 was simple. After a record FY25, could we compound off it? The six months to 28 February 2026 answers that clearly,” Purple Group CEO Charles Savage said.

“For years, we said the operating leverage was coming. You can see it now in every line of this table – revenue up 8.8%, costs up 0.5%. That gap is not an accident.” 

“It is the result of a decade of building a platform designed to scale, and a client base that deepens its engagement year after year. The consolidated result is the headline. Easy Group is the story behind it.”

Savage pointed out that Purple Group’s revenue grew 11 times faster than costs over the six-month period, attributing it to years of investment in its products.

“Our strategy has always been simple, and it is worth repeating because it is now showing up clearly in the results,” he said.

“Acquire clients efficiently, retain them through experience, help them grow their assets, and expand their participation across products.” 

“Do that consistently, and the system starts to work for you. That is exactly what we are seeing.”