MultiChoice ranks top in South Africa’s entertainment media rankings

The latest PressPulse rankings show that MultiChoice and Showmax outperform Spotify, Disney+, and Netflix in online media sentiment.

Press Pulse is an online media-sentiment tracking platform that developed a custom artificial intelligence (AI) sentiment-measuring system.

The system uses sophisticated natural language processing and deep learning for accurate sentiment detection.

It focuses on South African business reporting from top-tier publications and measures companies’ success in achieving positive exposure.

The sentiment ranking is based on the number of positive, neutral, or negative articles and the reach and influence of the publication where they are published.

Simply put, the more positive articles a company receives, the better its sentiment ranking. It also accounts for the reach of each article.

Each company is provided with a sentiment score which indicates its performance. A positive score shows positive exposure, while a negative score shows negative exposure.

The size of the score indicates the impact of the exposure. A big positive score, for example, shows that a company enjoyed highly impactful positive exposure.

Press Pulse’s sentiment analysis for South Africa’s entertainment platforms showed that MultiChoice topped the rankings with a sentiment score of 39.

Over the last month, 25 articles about MultiChoice were positive, 14 were neutral reports, and only one was negative.

This showed that MultiChoice’s marketing and communications department performed well to ensure positive exposure.

Showmax, which is majority-owned by MultiChoice, also enjoyed positive exposure with a sentiment score of 14.

Over the last month, the streaming platform had 14 positive articles and three neutral reports, but no negative articles.

Netflix, in comparison, had a negative sentiment score of -3. Many negative articles in prominent publications drove its score down.

The table and chart below provide an overview of the online media sentiment for the top streaming platforms in South Africa.