Smart Money – EY Africa’s Brynn Jordaan on how CFOs can embrace transformation

In this Smart Money with Alishia Seckam interview, Brynn Jordaan discusses the biggest challenges CFOs face in their transformation journeys.

Brynn Jordaan is the Business Consulting Finance Transformation Lead at EY Africa.

In this role, Jordaan helps CFOs and finance executives navigate the challenges of digital disruption and leverage new technologies to generate tangible business value.

This is possible thanks to Jordaan’s skills, as well as a team that is passionate about helping companies leverage the insight and operational agility advantages available to them.

Jordaan also has extensive experience in leading global operating model transformations, ERP transformations and people change programmes.

This means that Jordaan is able to assist organisations in implementing successful change in their operations that adapt to an ever-changing digital landscape and workforce expectations.

Before taking on their current role at EY Africa, Jordaan worked at Accenture for nearly 18 years, holding important roles such as Senior Manager, and CFO and Enterprise Value Lead.

The interview

In this Smart Money interview, Jordaan discusses the biggest challenges CFOs are facing, including research which shows that 75% of CFOs have experienced a failed transformation project in the last five years.

Jordaan then discusses how technologies like GenAI are transforming how finance teams operate.

Next, Jordaan looks beyond technologies and to the general mindset required by CFOs – not only to shift their systems, but also their ways of working and thinking.

Jordaan unpacks the most common characteristics that stand out in organisations and CFOs that are ready for digital financial transformation.

Lastly, Jordaan shares a message for listeners who want to know how EY Africa can support them on their financial transformation journey.

Watch the full interview with Brynn Jordaan, below.