Pick n Pay unveils new store format

Pick n Pay has launched a new store that includes key features the retailer plans to use in its refreshed store format.

This comes as Pick n Pay is trying to turn the company around by focusing on enhancing customers’ experience at the retailer’s stores.

On Thursday, 27 March 2025, Pick n Pay opened a new supermarket at Westown Square, a mixed-use development in Shongweni, KwaZulu-Natal. 

A Pick n Pay Clothing and Liquor store will also open in the centre, which opened on the same day.

“The new store introduces key features that Pick n Pay is incorporating into its refreshed store format, aimed at enhancing the customer experience,” the retailer said. 

“These include an expanded fresh produce section, improved product range, and a stronger focus on convenience.”

 CEO Sean Summers said the retailer has implemented several improvements in the Westown store that Pick n Pay is already rolling out as part of its targeted store revitalisation programme. 

“These features are designed particularly around freshness and our fresh produce areas, the variety offered to customers, and customer convenience at its core,” Summers said.

“We have made enormous progress on resetting our store estate, which is fast, resulting in a much more efficient and customer-focused estate.” 

“The bulk of the estate reorganisation is behind us, and we are now accelerating store revitalisation and opening strategically located new stores.” 

Summers said these stores will all be located in “high-potential” areas.

Several stores have been transformed as part of Pick n Pay’s ‘Super Seven’ initiative, which revamped seven locations with improved layouts, a more tailored product selection, and intensive staff training. 

The retailer reported that these stores have shown remarkable success, with some seeing sales growth of up to 100% and a positive trend in overall customer feedback.

Pick n Pay is also strengthening its customer partnerships as it accelerates its turnaround. 

This includes becoming the primary grocery partner for FNB’s eBucks programme and securing a tier-one sponsorship with SA Rugby, reinforcing its commitment to adding value for customers.

“We are focused on the road ahead. While there is still work to do, we are making good progress and are excited to keep driving this momentum forward,” Summer said.

Inside Pick n Pay’s new store

Pick n Pay’s new store is situated in the heart of Westown Square Mall in Shongweni and has been designed to deliver an exciting and elevated shopping experience for customers.

“Customers can enjoy a vibrant fresh produce area with a wide selection of farm-fresh fruits and vegetables, carefully selected to offer quality and variety,” the company said. 

“There is also a full-service butchery offering premium cuts and expert advice and a deli with fresh, ready-to-enjoy meals, salads, and convenient on-the-go options for busy families.”

This store’s in-store bakery offers artisan breads, pastries, and cakes baked daily.

Other new features include a sushi counter, where customers can enjoy freshly prepared sushi made on-site, and The Roasty sit-down coffee bar. 

The Pick n Pay Liquor location offers an extensive range of wines, spirits, and local craft beers.