Checkers and Pick n Pay crush Woolworths in media sentiment rankings

Press Pulse’s latest online media sentiment report revealed that Checkers and Pick n Pay had the best scores. Woolworths was the only top retailer with a negative score.

It showed that Checkers and Pick n Pay have superior media strategies, helping them to receive more frequent positive exposure on large news publications.

The report further showed that Woolworths has a serious reputational problem related to media reports about the company.

The media sentiment is tracked by Press Pulse, which developed an artificial intelligence (AI) sentiment-measuring system for online media reports.

The system focuses on South African business reporting from top-tier media publications and measures companies’ success in achieving positive exposure.

The sentiment ranking is based on the number of positive, neutral, or negative articles and the reach and influence of the publication where they are published.

Simply put, the more positive articles a company receives, the better its sentiment ranking. The inverse also holds.

Online media in South Africa is highly influential, which is why companies invest heavily in public relations and content marketing to get positive exposure.

However, before Press Pulse’s new sentiment system, it was difficult for companies to track their performance accurately.

The good news is that new advances in artificial intelligence have made it possible to measure media sentiment objectively.

The system uses natural language processing and deep learning for accurate sentiment detection.

Press Pulse makes it easy for companies to track their online media sentiment and gain insight into how they can improve.

Sentiment analysis for South Africa’s top retailers

South Africa’s food retail market is highly competitive, with many companies fighting for market share.

Checkers, Pick n Pay, Spar, and Woolworths spend millions each year to ensure they get positive media exposure.

It is an essential part of an effective marketing strategy, as it helps to ensure consumers consider a company when making their purchasing decision.

Press Pulse’s latest online media sentiment report showed that Checkers and Pick n Pay were in a close race for first place for the best media performance.

Checkers finished first with a positive sentiment score of 35, followed by Pick n Pay with a positive score of 30. Spar was third on 11.

Woolworths was the only major retailer which had a negative score. It showed that it has widespread negative media exposure, especially in prominent publications.

The chart below shows the online media sentiment scores for South Africa’s prominent food retailers.