Property

Inside Markus Jooste’s sea-side mansion sold for R105 million

Kirsten Minnaar • 10 March 2026

A historic Voëlklip estate in Hermanus, previously linked to the Rupert family and the late Markus Jooste, has been sold for R105 million to investors planning a long-term strategic redevelopment of the iconic coastal property.

This sale, concluded by Seeff Hermanus, is one of the most significant residential property transactions in the history of Hermanus.

The sale of the historic Voëlklip property – two plots totalling 7,000 m², with extensive buildings – has long been associated with the Rupert family and, more recently, former Steinhoff CEO Jooste.

The properties, regarded as some of the most recognisable estates in Hermanus, have been acquired by investors who view the assets as a long-term strategic holding.

The buyers are currently investigating various options to optimise the properties in a manner which restores and enhances their value while contributing positively to both the Voëlklip and broader Hermanus communities.

Seeff Hermanus licensee Paul Kruger said the transaction represents a milestone moment for the local property market.

“These properties form part of the historical fabric of Hermanus, and their sale marks the beginning of a new chapter for a truly iconic estate,” he said.

“The investors recognise both the significance of the properties and the exceptional setting of Voëlklip, and firmly view the properties as a long-term strategic investment.”

“Several possibilities are currently being considered to ensure that the estate’s future positioning is approached in a responsible and considered manner.”

The estate is a piece of coastal heritage with a massive 2,082 m² Cape Vernacular-style manor house. It boasts seven bedrooms, nine bathrooms, and expansive reception rooms featuring generous proportions and bespoke, high-end finishes.

There is also an indoor swimming pool, a private wine cellar, a heritage cottage and a flat, along with ten garages and meticulously maintained gardens.

Hermanus shines

Kruger noted that Hermanus continues to attract significant interest from both local and international investors seeking high-quality coastal assets.

“Hermanus remains one of South Africa’s most desirable coastal destinations. Transactions of this nature reaffirm the long-term confidence investors have in the town and the continued strength of its luxury property market,” he said.

Further details regarding the future vision for the properties are expected to be communicated once the investors have completed their strategic evaluation.

Hermanus is one of the most picturesque coastal towns in South Africa. It is set between two lagoons, the ocean and the mountains, with properties hugging the coast around Walker Bay.

It is world-renowned for its whale-watching, ocean adventures, and several pristine beaches. According to Kruger, the location, size and infrastructure of the Voëlklip property are unmatched.

The area has become a prime destination for second homes and development, largely due to its stunning coastal location, weather, lifestyle and proximity to Cape Town (only about two hours’ drive).

High-net-worth buyers and investors are increasingly drawn to the area. A recent New World Wealth Report indicated a 25% increase in the number of high-net-worth individuals migrating to the town, surpassing growth in other Western Cape regions.

Over the past few years, property sales over R5 million have more than doubled on the back of strong demand. Exclusive areas such as Kwaaiwater and Voëlklip have recorded transactions ranging from over R20 million to R40 million, and now R105 million.