Smart Money – Liberty SA’s Glenn Grimley unpacks why it’s getting easier for average South Africans to start investing

In this Smart Money with Alishia Seckam interview, Glenn Grimley unpacks how the investing space in South Africa is becoming more accessible and approachable.

Grimley is the Head of Stash and Simple Savings at Liberty Group South Africa and a veteran of the finance industry with nearly three decades of experience.

He has worked at Liberty for nearly 12 years, beginning in 2014, where he joined the company as its Chief Commercial Officer for Own Your Life Rewards.

Prior to this, Grimley was the Founder and CEO of Chi Squared Virtual Analytics for almost seven years.

Along with these positions, he worked at numerous other notable finance companies in key roles, including:

• Momentum Manager of Managers – Head of Business Optimisation
• Draftfcb – Head of Visual Analytics
• LifeWorld – Chief Commercial Officer
• Alexander Forbes Risk Services – Corporate Finance
• Investment Solutions (South Africa) – Business Specialist

Across these roles, Grimley has built a strong skillset in data analytics and financial modelling, which he now leverages at Liberty to deliver excellent value to clients.

The interview

In this Smart Money interview, Grimley unpacks the barriers that have historically prevented the average South African from investing, and how modern technology is helping to solve them.

Grimley reveals the role Stash is playing in increasing average South Africans’ participation in the investment space.

He also outlines why improving financial literacy is essential for South Africa and how younger South Africans, more familiar with an increasingly digital world, present a unique opportunity to promote financial literacy.

Grimley concludes the interview by sharing his thoughts on how the investment space will continue to evolve given the rise of technologies such as AI, automation, and improved personalisation.

Watch the interview with Glenn Grimley below.