EasyEquities-owner raking in the cash

Purple Group expects its earnings for the first half of the 2026 financial year to jump by as much as 23.3%, as its trading platform, EasyEquities, continues to go from strength to strength.

On Tuesday, 7 April, Purple Group released a trading statement outlining its earnings expectations for the six months ended 28 February 2026.

This statement showed that Purple Group expects to report a jump in its earnings for the first half of the 2026 financial year compared to the first half of 2025.

Purple Group expects its basic and headline earnings per share to be between 2.80 cents and 2.91 cents, compared to basic and headline earnings per share of 2.36 cents reported in the first half of 2025.

This represents an increase of between 18.6% and 23.3%, marking a significant increase from the previous half-year.

Purple Group’s crown jewel and the unit responsible for the lion’s share of its earnings is EasyEquities, one of the country’s largest equity trading platforms.

Since its launch in 2014, the platform has gone from strength to strength, taking the country’s investment landscape by storm.

In its 2025 financial year, Purple Group reported revenue growth of 21.5% to R486.67 million, the majority of which was from Easy Group, which houses EasyEquities and contributed R450 million.

Similarly, Purple Group’s total profit of R78.82 million for the year included a record R79.5 million profit from Easy Group, which was partially offset by a loss recorded in the group’s Head Office and Investments segment.

Based on Purple Group’s latest trading statement, this strong performance is set to continue in the 2026 financial year.

Purple Group will release its interim results for the six months ended 28 February 2026 on or about 8 April 2026.