EasyEquities-owner doubles profit

Purple Group has reported another set of strong results for its 2025 financial year, as its investment platform, EasyEquities, shot the lights out.

Purple Group is a fintech company listed on the JSE with a market cap of R3.26 billion. It owns one of South Africa’s most popular online trading platforms, EasyEquities.

On Wednesday, 12 November, Purple Group released its results for the year ended 31 August 2025, which showed stellar results.

On a group level, revenue shot up by 21.5% to R486.67 million, while expenses showed significantly slower growth of 11.4% to R335.69 million.

The company reported a profit of R78.82 million for the year, up 121.51% compared to the 2024 financial year.

Basic earnings and headline earnings per share rose by 142.94% to 4.30 cents per share. Purple Group recorded a net asset value of 47.23 cents per share, up 11.3%.

This growth was driven by the strong performance of the company’s Easy Group division, which houses EasyEquities.

This segment delivered the lion’s share of revenue, contributing R450 million, and recorded a profit of R79.5 million.

This profit was slightly offset by a R7.93 million loss recorded in the group’s Head Office and Investments segment, but supported by a R7.25 million profit from the EasyTrader and EAM division.

EasyGroup’s active clients also increased by 15.7% to 1.15 million, with client assets up 38.6% to R80.7 billion.

Purple Group CEO Charles Savage said the 2025 financial year saw the company “extend its stride, increase its cadence, and close the year with record pace and momentum”.

“This year, we demonstrably evidenced the value of compounding at scale and accelerated growth across all value drivers, while remaining disciplined in execution and grounded by the incredible runways for growth ahead,” he said.

Purple Group did not declare a dividend for the 2025 financial year.