EasyEquities-owner set to shoot the lights out

Purple Group expects a substantial jump in earnings for its 2025 financial year, as the EasyEquities-owner continues to go from strength to strength.

Purple Group is a JSE-listed fintech company that owns one of South Africa’s most popular online trading platforms, EasyEquities.

Over the past few years, EasyEquities has seen significant growth, which has also boosted its parent company’s financials.

This is set to continue in Purple Group’s 2025 financial year, as the company released a trading statement for the year ended 31 August 2025 that shows its expected earnings growth.

Purple Group expects its earnings per share and headline earnings per share to increase by between 4.12 and 4.47 cents. This represents an increase of between 133% and 153%.

The lion’s share of Purple Group’s earnings comes from its Easy Group segment, which houses EasyEquities.

This platform has seen substantial growth over the past decade, now boasting over one million active clients.

In the first half of Purple Group’s 2025 financial year, the company reported that its revenue grew by 25.8% to R238 million, with Easy Group contributing R216 million.

Purple Group’s net asset value per share rose by 9% to 45.35 cents per share in the six-month period.

Its basic and headline earnings per share increased 204.1% to 2.36 cents per share, more than its full-year earnings of 1.77 cents in the 2024 financial year.

The company attributed most of this growth to Easy Group’s standout performance. This segment saw its after-tax profit grow by 238.3% in the period.

Easy Group’s active retail clients rose by 8.2% to 1.02 million, while its client assets under management grew by 31.4% to R67.2 billion.

“We’re hitting our stride. This isn’t just growth – it’s proof that our platform model scales with discipline and client-led intent,” CEO Charles Savage said when these interim results were released. 

“What we’re seeing here isn’t a by-product of favourable conditions, but the outcome of deliberate decisions: to focus on value drivers, reduce friction, deepen engagement, and build for long-term resilience.”

Purple Group’s full results for its 2025 financial year will be released on or about 12 November 2025.