Discovery Purple: private banking the Discovery Bank way
Purple is the colour of royalty and when it comes to private banking, there’s one bank that not only is Purple, but treats its clients like royalty too.
Every Discovery Bank Purple client knows what it feels like to get personal, knowledgeable care from a dedicated banker who is there to cater to the sophisticated needs of discerning private banking clients, all in one place.
CEO of Discovery Bank, Hylton Kallner says, “Discovery Purple is the pinnacle of our products and the experience we offer across Discovery Bank. Our convenient, full-service approach reflects our belief that, as a full-service digital bank, we provide both a seamless client journey through our app and a personal, always-on, high-touch service for our clients.
It’s our service culture and responsiveness that ensure we deliver the best experience wherever and whenever clients interact with us. Our Purple banking products are designed to offer the most valuable rewards in the industry, and our service is aligned to this.”
One stop for world-class service
Discovery Bank’s private bankers handle everything for an unmatched experience in private banking.
The Purple experience comes with all-inclusive services, which means clients only make one stop to get assistance from a Relationship Banker, product experts, or travel consultants, who all deliver personalised and professional support.
Whether it’s banking support or information on savings options and rates, booking their next holiday, maximising Vitality benefits, or sorting out any health insurance questions, the Discovery Purple team ensures that every aspect of the client’s Discovery portfolio is fully catered for.
When it comes to travel experiences, Discovery Purple offers a comprehensive service. This dedicated Purple Travel team connects with clients seamlessly to offer booking assistance, including exclusive Purple Escapes. These travel specialists take care of every travel need from complex travel itineraries, and entertainment bookings to sightseeing arrangements.
Time is valuable, and that’s why Discovery Purple makes it easy for clients to reach this dedicated team through various channels, including WhatsApp and Live Chat, ensuring that their needs are met promptly and efficiently.
This fast and reliable access to specialised services highlights Discovery Bank’s innovative approach to private banking, making it a leader in the industry – and clients agree.
Discovery Purple voted the best in private banking
Clients who have been using Discovery Purple’s private banking services have also given it the best marks in private banking. Discovery Bank ranked number one in private banking in the 2024/2025 Ask Afrika Orange Index®.
This leading, independent benchmark study also showed Discovery Bank as the clear leader not just among banks or private banks, but across all brands.
Importantly, while Discovery Bank provides the most exclusive bespoke services on its Purple product range, all its clients have a taste of what it is like to be a private banking client.
Personalised service around the clock
Typically, private banking is an exclusive service for a select group of clients.
They enjoy preferential pricing on loans and credit, as well as access to personal concierge services and privileges that go beyond everyday banking. But Discovery Bank believes private banking-level service should be the norm, not the exception.
As a branchless bank, Discovery Bank has shown it’s possible to offer private banking-level service, 24/7, to every client of the Bank.
“We live in a time where society demands more and more that businesses should be aligned with their clients, going beyond transactional relationships, and banks are no different. There is an expectation from clients that their bank knows them as clients and has their best interest at heart. Historically, only clients with access to private banking services could legitimately have this expectation, but our approach at Discovery Bank is to democratise the highest service levels and be available to all of clients 24/7.
At Discovery Bank, private-banking level service is the norm, unlike traditional banking models where it’s only available on high-end banking products,” says Kallner.
This means all Discovery Bank clients have access to highly skilled bankers at any time, day or night, 7 days a week.
The innovative banking model enables clients with a branch in their hand that is open 24 hours a day. And everyone gets benefits like better interest rates on all loans, including home loans, and savings accounts enabled through Vitality Money – making excellent product offerings and service accessible for all Discovery Bank clients.
“It’s how we always envisaged the future of booking could be,” says Kallner.
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