Presented by Broad Media
Industry News

Where South African companies spend their marketing budgets – 2024 Report

Broad Media has released its 2024 Marketing Budget and ROI Report.

The report is based on a survey conducted in May 2024 and provides key insights into how South African companies run their marketing.

1,815 respondents took part in the survey, with the report based on the responses from those who work in their company’s marketing department, or are involved in the marketing activities of their company.

Key topics covered in the report include:

  • How companies determine their marketing budgets.
  • How big their annual marketing budgets are.
  • Which marketing channels companies allocate the most budget towards.
  • Which marketing channels provide the best ROI.

The 2024 Marketing Budget and ROI Report is free to download and share – and you can download a copy using the link below.

Click here to download the 2024 Marketing Budget and ROI Report.


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