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How a leading South African wealth manager grew its market presence by advertising on Daily Investor

The South African wealth management industry is incredibly competitive, and financial service providers must take their marketing strategies seriously to grow their presence and client base.

To achieve this, a leading South African wealth manager chose to promote its financial services on Daily Investor over several months – and benefitted significantly from the decision.

After meeting with the Daily Investor marketing team, the wealth manager booked a long-term sponsored article and banner advertising campaign.

These campaign elements delivered on the company’s need to enhance its brand exposure, educate the market about what it offered, build trust, and allow potential clients to contact them directly.

The Daily Investor sponsored articles were published over several months and positioned the company as a South African leader in wealth management – leading to a major increase in lead generation.

The banner advertising campaign also ran over several months, and promoted the wealth manager’s brand across the highest-traffic locations of the Daily Investor website – resulting in huge brand growth.

As a result of its marketing campaign on Daily Investor, the wealth manager has seen a significant increase in its brand awareness and potential new clients making direct contact to learn more about its services.

Thanks to this success, the wealth manager has extended its marketing campaign on Daily Investor into 2024.

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