Why a leading asset manager has partnered with Daily Investor for three years running
A leading South African asset management company has advertised on Daily Investor for the past three years and enjoyed incredible results.
It chose to advertise on Daily Investor because it wanted to be featured on South Africa’s largest financial and investing news website.
Daily Investor reaches 2.5 million South African readers every month, and the majority of this audience comprises C-level executives, finance professionals, high-net-worth individuals, investors, and business owners.
Reaching such a large and targeted audience of South African financial professionals is virtually impossible – other than by advertising on Daily Investor.
Choosing Daily Investor
The asset management company has advertised on Daily Investor in three key ways.
Firstly, run-of-site banners were positioned on high-traffic areas of the Daily Investor website.
This enabled the asset management company to keep its financial services top of mind for South Africa’s leading financial professionals and decision-makers.
Secondly, sponsored articles gave the asset management company the platform to share its message in a targeted, organic, and impactful way.
These articles have been used for a variety of purposes – from thought leadership, to announcing new services, to sharing important business news.
All sponsored articles were shared across our social media pages for optimal exposure, too.
Lastly, the asset management company has had its top executives featured on Smart Money with Alishia Seckam, Daily Investor’s popular financial and investing podcast.
Through interviews with respected financial journalist Alishia Seckam, these executives have been able to communicate the company’s important messages directly to the right audience.
Great success
The asset manager has repeatedly booked marketing packages on Daily Investor because it has consistently achieved excellent results.
Your business can also enjoy unrivalled value for your marketing budget by advertising on Daily Investor.
Our marketing team will help you build the perfect marketing strategy, and then manage your entire campaign on your behalf.
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