Wealth beyond today
Nedbank Private Wealth’s Family Approach strategy delivers lasting generational impact.
For most high-net-worth households, building and keeping wealth is never just about money. It’s also about getting kids ready to handle their inheritance wisely, helping spouses be more involved in financial decisions, and making sure that opportunities are passed down with care.
That’s why private banks are rethinking how they can support families – not just individuals – to grow and manage their wealth.
A great example of this evolution is Nedbank Private Wealth’s (NPW’s) Family Approach. It offers an integrated, legacy-focused approach that gives every family member access to financial tools, personalised advice, and curated lifestyle and educational opportunities – all managed through 1 trusted relationship.
The core offering includes a dedicated wealth banker, special pricing for spouses, and personalised financial solutions for children and young adults. Spouses or life partners benefit from access to the same advice and concierge services, plus 50% discount on some account fees.
For children, our kids and youth accounts help them develop smart money habits early on – giving them a solid foundation for long-term financial confidence.
Besides banking and special education offers, family banking clients enjoy access to a handpicked selection of lifestyle benefits. Think 24/7 concierge support, airport lounge access, discounted car hire, and VIP privileges at over 900 luxury hotels globally.
With services like fast-tracked airport meet-and-greets and personalised travel planning, it’s not just about banking – it’s about making everyday life more convenient and a little more special.
Children and young adults also enjoy unique lifestyle perks, such as discounts at Nu Metro cinemas, lounge access, and invites to family-friendly events.
These benefits are designed to enhance their quality of life while helping them understand the value of managing money wisely from an early age.
Beyond the practical features, the Family Banking model is built on the bigger idea that families are not just financial units – they’re long-term ecosystems of legacy and learning.
This mindset really comes through clearly in 2 unique educational initiatives available to NPW clients.
NPW’s partnership with Crimson Education helps families with international educational ambitions. Through this collaboration, clients get personalised guidance on international university admissions – including institutions like Oxford, Harvard, Stanford, and others in the European Union, Canada, and Australia.
Crimson offers everything from admissions strategy and SAT prep to interview coaching and mentorship from former Ivy League and Oxbridge admissions officers. In 2023, all Crimson applicants to Oxford and Cambridge received offers – impressive results that speak to the programme’s precision and credibility.
Through this partnership, NPW clients receive preferential rates, application reviews, webinars, and access to executive education programmes, such as the University of Pennsylvania’s Global Entrepreneurship Certificate.
There are also specialist pathways in medicine, law, engineering, and athletics, each designed to meet the high standards of competitive institutions.
Together, these offerings from Family Approach to Crimson Education form part of NPW’s Connected Wealth philosophy.
It’s an advice-led approach that recognises that the most effective banking relationships are those that bring everything, from financial management and education to lifestyle and legacy, into a single integrated strategy.
NPW’s Family Banking model shows how this connected approach can benefit families today and for generations to come.
Terms and conditions apply.
