Old Mutual and Discovery top media sentiment rankings

Press Pulse’s online media sentiment report showed that Old Mutual and Discovery achieved the best scores, followed by Sanlam, OUTsurance, Momentum, and Santam.

It showed that Old Mutual and Discovery have better media strategies than Sanlam, OUTsurance, Momentum, and Santam.

These superior media strategies, with good execution, helped them receive more frequent positive exposure in large online news publications.

The media sentiment is tracked by Press Pulse, which developed an artificial intelligence (AI) sentiment-measuring system for online media reports.

The system focuses on South African business reporting from top-tier media publications and measures companies’ success in achieving positive exposure.

The sentiment ranking is based on the number of positive, neutral, or negative articles and the reach and influence of the publication where they are published.

Simply put, the more positive articles a company receives, the better its sentiment ranking. The inverse also holds.

Online media in South Africa is highly influential, which is why companies invest heavily in public relations and content marketing to get positive exposure.

However, before Press Pulse’s new sentiment system, it was difficult for companies to track their performance accurately.

The good news is that new advances in AI have made it possible to measure media sentiment objectively. The system uses natural language processing and deep learning for accurate sentiment detection.

Press Pulse makes it easy for companies to track their online media sentiment and gain insight into how they can improve.

Sentiment analysis for South Africa’s top insurance companies

South Africa’s insurance and medical aid sector is highly competitive, with many companies fighting for market share.

Old Mutual, Discovery, Sanlam, OUTsurance, Momentum, and Santam spend millions each year to ensure they get positive media exposure.

It is an essential part of an effective marketing strategy, as it helps ensure consumers consider a company when making their purchasing decision.

Press Pulse’s latest online media sentiment report showed that Old Mutual was the top ranked insurance company with a positive score of 111.

Discovery ranked second in the Press Pulse report with a positive sentiment score of 85, followed by Sanlam on 46.

OUTsurance, Momentum, and Santam fought it out for fourth place with sentiment scores of between 24 and 27.

The chart below shows the online media sentiment scores for South Africa’s prominent insurance companies, according to Press Pulse.