By the numbers – The exceptional performance of Daily Investor in 2024

Daily Investor is South Africa’s leading finance and investment publication – read by 2.6 million people each month.

Its dominant position is thanks to two years of massive audience growth, with Daily Investor going from 114,000 monthly readers in 2022 to 2.6 million readers in 2024.

This is a 2,200% increase in two years and a testament to the popularity of Daily Investor’s news coverage and in-depth features.

High-quality audience

What makes Daily Investor’s readership growth even more impressive is the calibre of its audience.

South African investors, business leaders, equity analysts, portfolio managers, CFOs, investment officers, economists, professionals, and HNWIs visit Daily Investor every day for the latest business and finance news.

A breakdown of Daily Investor’s monthly audience is shown below:

• 1.2 million South African investors and high-income earners
• 702,000 readers who have an investment or retirement fund with a fund manager
• 572,000 online traders
• 195,000 readers who earn between R1 million and R2 million per year
• 45,000 readers who earn over R2 million per year

Advertise on Daily Investor

Daily Investor offers excellent advertising options to South African businesses which want to target its audience of influential financial decision-makers.

The most popular advertising products on Daily Investor are:

• Sponsored articles with social media promotions
• Smart Money podcast interviews
• Homepage takeovers
• Newsletter banners
• Site-wide display branding

These advertising opportunities deliver excellent, and measurable, results for South Africa’s leading businesses.

To find out more about advertising on Daily Investor, click here.