South Africa’s most valuable brand

Telecommunications giant MTN has been crowned South Africa’s most valuable brand, followed by competitor Vodacom and banking giant Standard Bank.

This is according to the annual Brand Finance South Africa 100 2023 ranking.

MTN value has recovered and grown over the past few years, and its value is now up 50% from pre-pandemic levels.

The brand is worth R74.3 billion after its value grew 24% in 2022. This is a massive leap from Vodacom’s value, which is R39.8 billion.

This is the twelfth time MTN has taken the number one place on this ranking in thirteen years.

While the two telecommunications giants took the two top spots, the banking sector was crowned the most valuable sector, growing 28% in aggregate brand value in 2022.

The banking sector takes up five of the top ten spots in the ranking, with Standard Bank leading the pack in third place, while Absa and First National Bank follow closely in fourth and fifth place.

The combined brand value of the eleven banking brands included in the ranking was R146.5 billion, which is R25 billion more than the next most valuable sector, telecommunications.

Below are the top ten most valuable South African brands and their brand values, according to Brand Finance: