Standard Bank beats Capitec and Nedbank, with FNB last

Press Pulse’s new online media sentiment report revealed that Standard Bank outperformed Capitec and Nedbank, while FNB and Absa finished last.

Press Pulse, backed by Broad Media, developed an artificial intelligence (AI) sentiment-measuring system for online media reports.

The system focuses on South African business reporting from top-tier publications and measures companies’ success in achieving positive exposure.

The sentiment ranking is based on the number of positive, neutral, or negative articles and the reach and influence of the publication where they are published.

Simply put, the more positive articles a company receives, the better its sentiment ranking. The inverse also holds.

Online media in South Africa is highly influential, which is why companies invest heavily in public relations and content marketing to get positive exposure.

However, before Press Pulse’s new sentiment system, companies found it difficult to track their performance accurately.

The good news is that new advances in artificial intelligence have made it possible to objectively measure media sentiment.

The system uses sophisticated natural language processing and deep learning for accurate sentiment detection.

Press Pulse makes it easy for companies to track their online media sentiment and gain insight into how they can improve.

The Press Pulse reports provide companies with clear insights into where they perform well, where they fail, and the sentiment trends in the market.

It also helps companies to benchmark their performance against their peers and track their sentiment over time.

South African banks ranked

Press Pulse’s sentiment analysis for South Africa’s largest banks showed that Standard Bank topped the rankings with a sentiment score of 74.

Capitec ranked second at 54, followed by Nedbank with a sentiment score of 40, Absa on 19, and FNB on 16.

It should be noted that these rankings are mainly for top-tier business publications and not general news articles.

This means the sentiment score is focused on how the company is perceived among the South African business community.