The most-bought share on EasyEquities
Capitec was the most-bought share on EasyEquities during the year from 1 September 2025 to 31 August 2026.
This is largely thanks to investors’ ability to purchase fractional shares through EasyEquities, as Capitec’s share price makes it largely unattainable for ordinary South Africans.
EasyEquities revealed this at its inaugural EasyAwards ceremony on 20 October, where Capitec won the Fan Favourite for locally-listed shares.
The inaugural EasyAwards comprised 10 awards, with 17 winners across three categories.
The Product Awards recognise investments chosen by EasyEquities clients, while the Provider Awards celebrate fund managers that have helped make investing more accessible.
Individual Awards recognise investors, their achievements and their contributions to the EasyEquities community.
No applications were submitted, no votes were cast, and no judging panel selected the recipients, with every result determined by investor activity and calculated by the EasyEquities Business Intelligence team.
“What makes the EasyAwards meaningful is that they’re driven entirely by our investors – their investment decisions and how they engage on the platform,” head of business intelligence at EasyEquities, Andrea Kirk, said.
“We’re using data to recognise the products investors choose, where they put their money and how they approach investing over time.”
EasyEquities itself has had a strong year, officially hitting the R100 billion milestone in client assets on its platform in May 2026.
This milestone comes just over a decade since it launched with R1 billion in assets. Now, clients deposit multiple times that amount on the platform every month.
EasyEquities launched in 2014 as a brokerage platform, a subsidiary of Purple Group backed by Sanlam.
Its big innovation at the time, apart from its simple fee structure, was the ability for investors on the platform to buy fractional shares of companies rather than an entire share.
For example, individuals could buy R50 worth of Naspers and receive a fraction of a share in the company, rather than investing close to R1,000 to buy a full share.
In August, the company sealed a major partnership with Absa that will give the bank’s 12 million retail customers access to investing through Absa’s banking app.
The partnership follows a similar model to EasyEquities’ existing offerings through the Capitec banking app and Discovery Bank.
EasyEquities’ inaugural EasyAwards is meant to celebrate this journey while providing insights into South Africans’ investing behaviour. The award winners are listed below.
Product award winners
The Investor Starter
Recognising the product chosen by the most new investors as their first investment.
Winner: Satrix S&P 500 ETF
The Fan Favourite ZAR
Recognising the product bought by the most unique investors in the ZAR wallet.
Winner: Capitec
The Fan Favourite Tax Free Savings Account
Recognising the product bought by the most unique investors in the tax-free savings account.
Winner: Satrix 40 ETF
The Fan Favourite Global Stocks
Recognising the global product bought by the most unique investors.
Winner: Nvidia
The Fan Favourite Retirement
Recognising the retirement product bought by the most unique investors.
Winner: EasyETFs Balanced Actively Managed ETF
The Fan Favourite EasyProperties
Recognising the property investment bought by the most unique investors.
Winner: Platinum Square
The Fan Favourite EasyCrypto
Recognising the crypto investment bought by the most unique investors.
Winner: EasyCrypto 10
The Rand of Applause Local
Recognising the local product that attracted the highest net investment value.
Winner: Satrix MSCI World ETF
The Rand of Applause Global Stocks
Recognising the global product that attracted the highest net investment value.
Winner: SpaceX
The Rand of Applause Retirement
Recognising the retirement product that attracted the highest net investment value.
Winner: EasyETFs Balanced Actively Managed ETF
The Slice is Right
Recognising the shares bought by the most investors with an investment of R2,000 or less.
Winner: Capitec
Provider award winners
The Portfolio Regular
Recognising the provider with the highest number of unique investors who bought its passive funds in at least three separate months during the year.
Winner: Satrix Managers
The Minimum Breaker
Recognising the unit trust provider with the most unique investors in its range on EasyEquities.
Winner: Allan Gray Unit Trust Management
The Pro in Your Corner
Recognising the provider whose actively managed funds, excluding unit trusts, attracted the most unique investors.
Winner: EasyETFs
Individual award winners
The Community Builder
Recognising the investor who referred the most people who went on to open an EasyEquities account, deposit funds and start investing.
Winner: Pieter de Villiers
The Mix Master
Recognising the investor who invested through the most distinct EasyEquities wallets while maintaining an investment in each at the end of the year.
Winner: Francois Strydom
The Thrivalist
Recognising the investor with the highest composite Thrive engagement score, based on cumulative monthly Thrive levels and completed Thrive challenges.
Winner: Ameer Magan
Recognising the EasyEquities community
Winning products will display an EasyAwards trophy badge on their instrument for 12 months, while winning providers will have an EasyAwards trophy badge displayed on their fund page for the same period.
The badges sit inside the EasyEquities investment experience, where they will be seen by the platform’s nearly 2.9 million registered clients as they browse and choose investments.
Each Individual award winner will receive R10,000 in EasyMoney in their EasyEquities account.
