EasyEquities is South Africa’s most popular investment platform – Report
EasyEquities is South Africa’s most popular online investment platform, according to Daily Investor’s 2026 South African Investor and Banking report.
The report is based on a survey of South African retail and institutional investors, the majority of whom are high-income earners and high-net-worth individuals.
The highest majority (39%) said EasyEquities was their preferred investment platform, while its closest competitors in second and third place achieved 15% and 13%, respectively.
This dominant position in the online investing space is the result of EasyEquities’ dedication to supporting its users and helping them avoid many of the hurdles and challenges usually associated with investing.
User-friendly investing
EasyEquities offers South African investors a simple, affordable platform where they can grow their wealth and receive the support they need to thrive.
It does this through a user-friendly design and excellent service, which makes it easy for new investors to get started.
This includes helpful video tutorials covering basic investing principles, an insightful blog regularly updated with new posts on everything from market trends to opinions from other investors, and the EasyEquities Academy.
The EasyEquities Academy is a free education platform which provides extensive courses that users can access to learn the basics of investing and portfolio management.
EasyEquities also supports its community by providing access to the research and insights on local and global stocks and ETFs.
This is provided by leading investment experts, giving new and seasoned investors exceptional value.
EasyEquities’ Help Centre is also always available to assist users who encounter any issues.
Users can use the Help Centre to access an extensive bank of FAQs or log a query at any time on any topic related to EasyEquities.
Transparent and reliable
EasyEquities’ dominant position in the online investing space is also due to its transparent business model, which clearly shows users their costs and fees.
Costs are communicated immediately whenever a user makes a transaction, along with a detailed breakdown of line items on the transaction invoice.
This ensures users are always fully aware of how much they are spending and earning.
Underpinning this transparent and up-front approach to investing is EasyEquities’ reliability, which is essential for an online trading platform where any downtime can be extremely costly.
EasyEquities offers an average uptime of 99.9%, with a system status available to access on their site at any time.
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